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At first
glance this sounds like a stupid question but surprisingly enough there are
actually traders who are not really aware of the reason why they did sell in
the first place.
Let's
look at a few reasons why. Perhaps you might recognise a few of these reasons
in your own trading history.
The first
major reason funny enough is to make a profit. For isn't that the main reason
why we are trading in the stock market in the first place. Aren't we? Though I
must admit I wonder sometimes looking at the irrational behavior of some
traders you see currently trading in the market place.
Taking a
look at the current behavior of the stock market over the last month you will
have seen thousands of shares being sold off at a loss. Two of the main reasons
for this were panic and fear.
There is
an acronym that I am very fond of and that is the one for fear. It is
"False Expectations Appearing Real." And this is definitely occurring
all the time.
A great
example is when the market took a turn for the worse recently and share prices
started to go downwards, the traders mind became paralysed by fear. Their
immediate reaction was to sell their shares, this action immediately
crystallised a paper loss into a stark reality.
If they
had taken a moment to realise that this was only a short term occurrence and if
they had also remembered the past history of the stock market they might have
remembered that there have been downturns before only to see the stock market
bounce back again to a higher level than previously.
A worse
case scenario which often occurs all too frequently, particularly of late, was
those traders who were utilising margin loans to invest in shares and for what
ever reason were not able to meet the requirements of a margin call are were
forced to sell their shares at a loss whether they liked it or not. They are
still hurting today.
Another
reason that is becoming more prevalent is when greed plays a part in a share
holders reaction to an announcement by a company who they feel has not met with
the traders profit expectations. Their attitude seems to be "stuff you!
And, “we'll teach you a lesson,” and they go and sell off their holdings in
that particular company sometimes at a loss.
Crazy
reaction to my way of thinking, you are cutting off your nose to spite your
face.
A great
example of this was Leighton Holdings (LEI) who only this Friday announced
their 6 monthly profits up to December 3Is' 2007.
Profit
was up from $190.6 million up to $250.7 million.
Revenue
was up from $5.7 billion up to $6.56 billion.
An
interim dividend was declared up from 45 cents to 60 cents. An upwards increase
of 30%.
The
reaction to that statement was that in the first 90 minutes of trading the
stosk was sold off and dropped 17%. At close of trading sanity prevailed and
the stock bounced back to an overall loss of 5.5% on the days trading.
As to why
that happened I haven't a clue.Obviously quite a few traders,judging by the
volumes involved, weren't happy with the result and for whatever reason decided
to sell off their stock causing this dramatic drop in the share price.
Do you
see this as logical trading.I just wish all my stocks performed as well as
Leighton has.
Hopefully
you can see what I am getting at.There are no doubt more reasons why a trader
sells thanI have covered in this
article.But ultimately it is up to each individual trader to have a
preconceived idea in place as to what price they wish to sell at, and most
importantly toknow WHY they are
selling.